We were thrilled to see our Pure Cloudwool® material mentioned in Elle China this week, as they featured gorgeous new garments by the London-based label Samuel Gui Yang.

The design of their Bei  anorak for SS2021 (seen above) makes fantastic use of Cloudwool’s properties – as it has no grainline, and doesn’t fray, the collar can be cut out in one piece with the front jacket panels. The airy, fluffy Cloudwool perfectly complements the sporty, loose cut of the jacket.

Samuel Gui Yang in fact produced 3 different jacket styles this season featuring Pure Cloudwool: this longer Bei anorak, a cropped Bei jacket, and a more structured oriental-style formal jacket called Lee, with shaped panels and great stitching detail. (See below gallery)

To see more finished garments and products made with Cloudwool, take a look at our #madewithCloudwool page.